Bernard P Achampong
Bernard P Achampong is an award-winning creative thought leader and mentor. With over 30 years of experience in Media and Culture, Bernard has helped organisations and individuals achieve their diversity objectives, improve processes and source new talent in order to compete and thrive.
Bernard’s creative ambitions led him to dream roles within the most notable global media organisations, including 15 years at the BBC. During this time, Bernard launched new audience engagement and digital strategies for BBC News and World Service, and was part of the founding team to launch BBC Radio 1Xtra. In 2018, Bernard became a Programme Director for Premier Christian Media Group and continues to make his mark as the founder of leading digital content brand Unedited, with clients as diverse as Audible, Ford, Spotify and Havas London. Bernard’s creativity and precision has been recognised with over 30 industry awards and nominations, including six Sony Radio Academy Awards and the prestigious Rose d’Or in 2020.
Bernard believes that it is vital to help people draw on their authenticity to reach their goals and the bedrock of being able to do this is with his performance coaching skills. He guides future leaders to be more emotionally intelligent and self-aware, which Bernard refers to as ‘superpowers’. He champions this mantra as a lecturer at the University of Derby, Coventry University, and as a lead facilitator for well-being and relationship group conversations.
His mission is to change the way we look at the business of creativity. Digital formats have revolutionised the tools for producing and distributing content in the last decade. Bernard believes the next frontier for creative leadership will be to redefine the relationships between consumers and content. A change which will impact how we fundamentally view ownership, value, engagement and art.
Nominated by Ngunan Adamu, Producer & Presenter
The value Bernard will bring to the industry can’t be underestimated. His belligerent creativity and learner mindset will lead to a step-change in his personal development, creative output and will also benefit up and coming talent that look to him for guidance. He will be part of a new generation of leaders who will dramatically transform the sector. Having spent over 20 years in the media sector, he has developed initiatives and content that help broadcasters and individuals lead in more innovative ways.
His love for music was the springboard into a successful career as a producer, leading to roles in international companies like the BBC where he spent 15 years. He became a Director for Premier Media Trust and now continues to make his mark as the founder of leading production company Unedited; working with companies as diverse as ITN Productions, Spotify and CBBC. His passion and creativity have been recognised with over 30 awards and nominations, including a prestigious Rose d’Or in 2020.
In addition to performing at an exemplary level in any situation, he’s thrown into; he demonstrates an extraordinary commitment to storytelling and helping people find their voice through the medium of television and audio. Whether as a line manager or board member, he has proved to be an astute and reliable mentor providing guidance and ideas to enable those he works with to fulfil their potential. As a person who shies away from attention, he is now at a point in his career where it is time for him to step up and step out, broaden his network and take on challenges outside of his comfort zone.
He speaks with passion on his five-point vision for a new era of broadcasting that focuses on:
- authentic & representative content
- enabling & empowering diverse talent on both sides of the camera
- developing new audiences on new platforms
- equitable distribution of revenue across the entire industry and
- fairer rights & trade terms for small companies.